Experience

FREELANCE DESIGN PROJECTS

ReadUp Program
Moreton Bay City Council Region Libraries
Oct 2024 - May 2025

• Start-to-end development of the ReadUp program re-branding, including development of multiple concepts, pitching of ideas to stakeholders and working closely with them to develop a result that elevates the brand to a high level of sophistication and engagement with their audience.

Mascot Creation
Moreton Bay City Council Region Libraries
Feb - Sept 2025

• Within the ReadUp concept pitch, I presented an idea for a character mascot which resonated with the stakeholders which developed into a second project that is in development with the design and creation of the character now complete.

• Development of a unique and interesting character mascot that fits within the brand and fulfills a position that was otherwise not existing until the design was presented.

• A fun and powerful symbol for the brand that will carry on a diverse range of possibility for the brand to expand and present across a wide variety of opportunities, driving memorability and iconography with the brand.

Whisper Walks Project
May - June 2023

• Demonstrated strong initiative and persuasive communication skills by successfully pitching and securing CEO approval for the Whisper Walks project. Led the creative direction from concept to execution, displaying strong leadership and strategic thinking.

• Developed a cohesive and visually impactful brand identity that was prominently showcased throughout Brisbane’s high-traffic West End Village retail precinct, enhancing visibility and engagement for the event.

PROFESSIONAL POSITIONS

Graphic Designer

Performance Frontiers
January 2025 - Current

• Design visual systems that support adult learning, behavioural development, and workshop facilitation within a fast paced, collaborative environment.

• Partner with facilitators, researchers, operations teams, and senior leadership to ensure design enhances content delivery and learning effectiveness. Translate complex psychological frameworks into clear diagrams, interactive tools, and product collateral that improve engagement and usability.

• Contribute to brand development and corporate communications while overseeing production workflows. Manage resource planning and scheduling to ensure print, packing, and program timelines are met without compromise.

• Bring a critical lens to all stages of development, questioning assumptions and refining solutions to elevate clarity, cohesion, and overall user experience.

Mid-Tier Creative Designer

Prodigy+
July 2023 - Nov 2024

• Designed complex reporting suites, investor communications, and brand systems within a fast moving full service studio.

• Led annual and financial reporting for Bank of Queensland, Suncorp Group, Corporate Travel Management, and Eagers Automotive, managing stakeholder collaboration, structured typesetting, and bespoke data visualisation under tight timelines. Established the creative direction for Suncorp’s FY24 reporting suite and oversaw pre production planning.

• Delivered narrative led illustration systems for Close the Loop Group’s global rebrand launch and Donut King’s Occasions investor campaign. Contributed to the revitalisation of Close the Loop Group’s global brand, helping unify more than fourteen subsidiaries under a cohesive identity.

• Improved internal workflow efficiency through the implementation of structured file systems across project teams.

Graphic Design Internship

Yomconnect
March 2023 - May 2023

• Gained valuable on-site agency experience, contributing to social media campaigns, content creation, presentation design, and brand development projects.

• Actively engaged in client and team meetings, demonstrating strong communication and collaboration skills.

Graphic Designer Junior

Metro Arts
Jan 2023 - March 2023

• Demonstrated strong creative and technical skills by developing and executing comprehensive marketing campaigns, including concept creation, brand development, social media content, publication design, digital graphics, advertising, illustration, and animation.

• Led the concept and typesetting for the 2024 Call for Proposal collateral, showcasing strong leadership and organizational skills.

• Established the brand identity for a Metro Arts bar venue, ensuring compliance with alcohol advertising regulations, demonstrating attention to detail and problem-solving abilities.