Experience

FREELANCE DESIGN PROJECTS

ReadUp Program
Moreton Bay City Council Region Libraries
Oct 2024 - May 2025

• Start-to-end development of the ReadUp program re-branding, including development of multiple concepts, pitching of ideas to stakeholders and working closely with them to develop a result that elevates the brand to a high level of sophistication and engagement with their audience.

Mascot Creation
Moreton Bay City Council Region Libraries
Feb - Sept 2025

• Within the ReadUp concept pitch, I presented an idea for a character mascot which resonated with the stakeholders which developed into a second project that is in development with the design and creation of the character now complete.

• Development of a unique and interesting character mascot that fits within the brand and fulfills a position that was otherwise not existing until the design was presented.

• A fun and powerful symbol for the brand that will carry on a diverse range of possibility for the brand to expand and present across a wide variety of opportunities, driving memorability and iconography with the brand.

Whisper Walks Project
May - June 2023

• Demonstrated strong initiative and persuasive communication skills by successfully pitching and securing CEO approval for the Whisper Walks project. Led the creative direction from concept to execution, displaying strong leadership and strategic thinking.

• Developed a cohesive and visually impactful brand identity that was prominently showcased throughout Brisbane’s high-traffic West End Village retail precinct, enhancing visibility and engagement for the event.

PROFESSIONAL POSITIONS

Creative Designer

Performance Frontiers
January 2025 - Current

• Currently employed developing visual solutions to aid and enhance adult learning and development, with collateral for workshops and products, including; developing science-based diagrams, interactive activities, product ideas and start-to-end testing and production, as well as brand development, corporate documents, and a variety of other workings.

• This dynamic environment is dynamic and involved requiring and encouraging of my development and elevation of design thinking as well as professional and self development.

Mid-Tier Creative Designer

Prodigy+
July 2023 - Nov 2024

• Demonstrated strong problem-solving and organizational skills by specializing in designing complex reporting suites, investor presentations, sales pitches, and brand identity documents within a fastpaced, full-stack studio setting.

• Consistently delivered innovative and impactful visuals by integrating research and messaging across varied project requirements, showcasing strong creative thinking and attention to detail.

• Efficiently streamlined processes and managed time effectively to ensure timely project delivery, while adapting swiftly to evolving client needs and project requirements. Achieved high client satisfaction rates through strong communication and collaboration with peers. Additionally, demonstrated initiative by creating and implementing folder structure systems that significantly increased productivity throughout the studio.

Key Projects

• Developed and executed reporting suites for Bank of Queensland, Suncorp Group, Corporate Travel Management, and Eagers Automotive, collaborating with stakeholders on typesetting, bespoke graphics, and tight timelines. Led preproduction for Suncorp's photography shoots and conceptualized their FY24 reporting suite.

• Created narrative-driven illustrations for animated motion-graphic videos, handling storyboarding, visual direction, and production handovers for Close the Loop Group’s rebrand launch and Donut King's Occasions investor promotion. Resulting in both projects having highly successful launches.

• Revitalized Close the Loop Group's brand identity, covering market research, SEO analysis, copy writing, event design, packaging concepts, and the animated launch presentation for a global reveal. Resulting in a significant increase in engagement and recognition of brand and mission as well as the unification of the 14+ subsidiaries.

Graphic Design Internship

Yomconnect
March 2023 - May 2023

• Gained valuable on-site agency experience, contributing to social media campaigns, content creation, presentation design, and brand development projects.

• Actively engaged in client and team meetings, demonstrating strong communication and collaboration skills.

Graphic Designer Junior

Metro Arts
Jan 2023 - March 2023

• Demonstrated strong creative and technical skills by developing and executing comprehensive marketing campaigns, including concept creation, brand development, social media content, publication design, digital graphics, advertising, illustration, and animation.

• Led the concept and typesetting for the 2024 Call for Proposal collateral, showcasing strong leadership and organizational skills.

• Established the brand identity for a Metro Arts bar venue, ensuring compliance with alcohol advertising regulations, demonstrating attention to detail and problem-solving abilities.